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tv   Charlie Rose  PBS  April 5, 2010 12:30pm-1:30pm EDT

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>> rose: welcome to the broadcast, the i pad goes on sale tomorrow. we have a preview an a review by two experts. walt mossberg of the "the wall street journal" and david carr of the "new york times". >> in my judgement it represents a potential fundamental new kind of portable computing. not just ereading or the things that the media publishers want as important as that is but it's really an overall computer that can do a zillion things. and so i think it represents a potentially huge challenge to the laptop and a potential challenge to the user interface we have all become used to on computers, since the first mac was unveiled in 1984. and that user interface, by
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the way, was invent approximated in the late '60s and early 70 ease by xerox's lab in silicon valley, the mouse, the i cons. >> when microsoft came out with the panel, with the tablet computer, we were not bathed in wireless everywhere we went. there was not this deep rich content around every corner. it was sort of hard to figure out why would you end up using that. i think steve jobs has, you know, a very good sense of when the right moment occurs when there is going to be enough access so that something that displays web content, in an easy to surf way is going to be extreme value to a huge cohort of people, not just nerds. >> rose: all about the new i pad next. >> funding for charlie rose has been provided by the coming folal:
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if you've had a coke in the last 20 years, ( screams ) you've had a hand in giving college scholarships... and support to thousands of our nation's... most promising students. ♪ ( coca-cola 5-note mnemonic ) captioning sponsored by rose communications from our studios in new york city, this is arlie rose. >> rose: the ipad goes on sale tomorrow. finally. it is hard to remember when the announcement of a commercial product got so much attention, almost as much as the president did
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this week. the ipads with on the front page of the "new york times" on thursday t on the cover of two national magazines this week. this is "time", inside steve's pad this is "newsweek", what's so great about the ipad. everything. upon the announcement of the product in january this was the cover of the "economist", the book of jobs. the level of attention some say is unusual even for apple. a "the wall street journal" columnist quipped earlier, the last time there was this much excitement about a tablet t had some commandment written on it. at last month's unveiling appee ceo steve jobs described the ipad as a magical and revolutionary product. >> and what this device does is extraordinary. you can browse the web with it, it is the best browsing experience you have ever had. it's phenomenal to see a whole web page right in front of you, and you can manipulate with your fingers.
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it's unbelievably great. way better than a laptop. way better than a smartphone. and you can turn ipad anyway you want, up, down, sideways t automatically adjusts however you want to use it. and again, to see the whole web page is phenomenal. right there, holding the internet in your hands. it's an incredible experience. >> rose: so what is all this saturation coverage about? it is about this device, the ipad is half an inch thick, has a 9.7 inch screen, and weighs 1.5 pounds, only 1.5 pounds. today's models cost between $499, all the way up to $829 depending on whether you get 3g and the amount of storage. the device offers a new platform to consume music, photos, movies, games, books, and more. apple expects more than 1,000 new apps for the ipad
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by the release on saturday. "time" magazine, npr, net flix, game from electronic arts and scrabble will be among them. the iphone's 150,000 apps will also work on the device, let's take a closer look at what you can do. the first thing you notice is that it's about touch. you can go from page to page to page, on and on as you look at applications, as you look at a whole range of things. it's touch, it's the ability to move from page to page. the second thing you notice is that there is sav ari here which is a-- safari which say way to join the internet. go to safari, it will take you to your home page n this case it is the "the wall street journal" of which there is a special application. also you notice that you can go to the "new york times" and a whole lot of other things. but when with you go back here will you find that for example you can go to a series of apps that if you wanted news there is routers news probe. if you wanted to go to
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scrabble, there is scrabble. if you want to go to marble there you go. this is an extraordinary thing. look at this marvel comics there it is, it has all kinds of ca passit ot look at the different comics that are available there. and you see the ease of the experience. and the experience is what makes this in a really interesting way. also as you go from page to page to page, here's "time" magazine from a particular time. what health care means for you? there it is. the look of "time" magazine in its extraordinary colors. there are also photos you can go to, for example. if you go back here there is, let's see, photos right here. now what's interesting about the photos, again the experience of this, it is the easy of the touch. take, for example, here, a whole series of pictures that have been put together for this sample called weekend at the coast. you can squeeze it in with touch. you can bring it out so you see it later. if you get specific ones you can go to, it's all the ease
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of use that makes it fascinating. the whole range of applications of which i have shown you some of them include u tooub, it includes itunes and then there is an app store that you can go to. and the app store as i said earlier will tell you not only new ipad applications but also you will be able to access all the applications from your iphone that are available from your iphone. let's take a look at one of the applications that is here. i will mention again marvel comics. there is an application, that is how you go to that. going back to the page, there is a whole series of things that have to do with the ability to go way beyond what you have been able to do in the past. there is also ipod comes up here, the ability to access your music that you have and your music and your audio books and a whole range of selections. movies, videos, suppose you
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want to watch a movie on a flight. go to video, here it is. and in this case you see three movies. let's go to "up" first thing you see is a whole series of descriptions of the movie and what it is about. and then when you hit play, take a look. the sound and the quality of the picture. then if you want to turn it around and look at it, there you go . >> so we've been watching movies and now we decide we're going go to safari and see magazines or newspapers that we might want to read. so i go to safari. there my home page at "the wall street journal", i can take a look here, and see some of the other magazines
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and newspapers. there is the "new york times". i can go to see "the new york times". notice that it loads pretty fast. then go to here is the "the wall street journal". i mean the national geographic. and look at the level of the color which i find amazing to me. and up here, is ebay. so when you're operating this just go back to this one place here that takes you to your menu. for example, maps. you want to see maps. this is a map of obviously new york city. and it's pretty much close to where we are on 58th and lexington. so then you can can open it up. there is bloomingdales which is re close, there is 59th street, you can take it up pretty high. and this is, in fact, the
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building that we're in right here as we take this seg-- taped this segment, this particular building here, right exactly where the blue dot is where we are located. so it is a remarkable ability to take you around the world. one of the most talked about, written about aspects of the new ipad is books. part of that is because of the comparison with the kindl. let's take a look. here you go. there is your book library. and there are your books. let's pick one. winie the pooh. chapter 4, we are going to into chapter 4, having read chapter one through three. you turn the pages like this, look at the graphics and color that is present. turn the page. notice the clarity of the light as well. the other thing that you find in an ipad that many people want in any new device is games. we will take a look now at one of the interesting and popular games that you see. it's called real racing hd. here it is.
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turn it this way so you can get a wide view. there you go. it's loading up now. so this is fun even at my age. take a look at this. oops. and there it is, one of the popular games. you get a sense of why so many young people are increasingly wanting to have more and more games. not done very well but a lot of fun. no matter how good the maps and the movies and the music and all the other things that you can access, the one thing that most people want from their connection to the internet is e-mail.
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and here's how you do it with the ipad. there you go right to your e-mail, scroll up or down to see what you want. then you want to read a particular e-mail, and let's assume you want to reply or create a new e-mail. all dow is turn it there. and come over here and you see a keyboard that is easy to use, it's spread out and you can then write without needing anything else, right here on this keyboard, the response or the new e-mail. what's interesting there is no mouse here, it is all contained in this one, 1.5 pound tablet. so what do the reviewers think. some of them have described the ipad as sleek, beautiful and a game changer. "time" magazine's leff grossman says the ipad will be the first true home computer. the "the wall street journal" walt mossberg we'll see him later says it has the potential to change portable computing profoundly and to challenge the laptop but this ipad is not perfect for everyone's expectations.
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the device now does not have a camera. allow multitasking or view videos through flash. some have questioned whether users want to carry another device. "the new york times" david poke summarized quote, the ipad is so fast and light the multitouch-screen so bright and responsive, the software so easy to navigate that it really does qualify as a new category of gadgets. some have suggested, he says, that it-- that it might make a good goof proof computer ter for techno phone, the aged and the young they are right. and the techies are right about another thing, he said. the ipad is not a laptop. it's not nearly as good for creating stuff. on the other hand it is infin-- infinitely more convenient for using it, for most people manipulating these digital materials directly by touching them is a completely new experience, and a deeply satisfying one. the bottom line is that the ipad has been designed and
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built by a bunch of perfectionists. if you like the concept, you'll love the machine. that from david poke it is obviously much too early to say whether the ipad will be a huge commercial success like t iphone, creating a market foá tablets could@ be a big challengean area ermicáoso&t and others@ have tried and falted. media and publishing companies have high hopes for the ipad. many are beting it will offer a new way to showcase their content and charge for it. joining me now to talk about the ipad and its future are two journalists who were present at the unveiling of the ipad in san francisco in january. over the past week they have put it through the paces. walt mossberg of the "the wall street journal" and david carr of the "new york times". i am pleased to have both of them back at this table in the cosmic sense. what does it represent in your judgement? >> charlie, in my judgement it represents a potential fundamental new kind of portable computing. not just ereading or the
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things that the media publishers want, as important as that it is, but it is really an overall compute their can do a zillion things. and so i think it represents a potentially huge challenge to the laptop. and a potential challenge to the user interface we have all become used to on computers since the first mac was unveiled in 1984. and that user interface, by the way was invented in the late '60s and early '70s by xerox's lab in silicon valley. the mouse, the i cons. this is, of course, multitouch and gesture which we all know about from the ipod and the android phones and the other things am but now it's on this big screen and it really competes with the laptop. so in a cosmic sense that could be, if it succeeds, that is the impact of if it. >> rose: here is you what wrote in the paper this morning. laptop killer, pretty close. ipad is a game-changer that
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makes browsing and video a pleasure, challenge to the mouse. and then you go on and say i believe this beautiful new touch-screen device from apple has the potential to change portable computing profoundly and to challenge the prompt isy of the laptop. it could help propel the finger-driven multitouch user interface ahead of the mouse driven interface that has prevailed for decades. so that's what mr. mossberg starts off with. what do you say? >> well, i think his trumpets are pretty well warranted. i think for sure it is a mouse killer. the idea that we are now going to be noojing around with something on a cord already seems almost quaint because you, mi a pc user. and i don't have an iphone. but there i am typing at work after a night of navigating maps that i can pull open, i can practically see you sitting right there,
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charlie. and then scale down to see how busy traffic is. when i'm typing away and i see something i'm interested in, i start grabing it and trying to spread it. this is an instinct, a gesture that sets in fairly quickly. and i think renews the romance of not only reading, it's a great device to read on but you finally earn the term surfing where you are going weeee across-- . >> rose: that's exactly right. >> and are you not drilling down, down, click, click, where you zooming across a lot of content in a friction-free maner. are you not being punished for back approximating into this corner or that corner. you can just keep going. and i think it's going to be enormously seductive, partly because it's not an application, it's not like the iphone people are always menacing. look at this, this you sit next to, you want it. it's going to market. you can't be on the airplane next to the guy and to the go i want that thing.
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>> but i have to say two things. one positive for apple's efforts here and one that might not be so positive. the positive part is david may not have an iphone and obviously people have all kinds of phones. but there are 75 million, roughly, and that may be a conservative number because apple doesn't announce these numbers very frequently. iphone and ipod touch owners who have used this interface. i touch is an iphone without the phone and a couple of other things. so they have a big base of people who already know this user interface, it is obviously not nearly as big as the number that know the mouse interface. but you know, a lot. the downside thing, i would say is this really, people are still going to carry their phones. and what i also said in that article and what i believe is people are unlikely to carry a third thing. this is not very big. and it's not very heavy and it is beautiful, i think at least. but they are still not going to want to carry this and their laptop an of course
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they will still keep carrying their phone. so the game has got to be to persuade people to carry this, at least let's say 60% of the time or some number you want to make up, instead of their laptop. and i have to to tell you. i have had this for about a week. and i've been using it almost full-time night and day. and i basically, i wrote this this morning, opened my think does pad and my macbook about maybe 20% as much as i would have normally. so i was able to work, you know, do e-mail, read all my web sites that i read, run the apps that i read, do social networking on this. and if so, you if you are someone like me, you might answer yes, i can use this instead of my laptop a lot of the time. >> if you answer no, then are you not going to buy it. >> this would, i think i might disagree a little bit. i think it is a productivity device for the average user, it's got its limits. i think the onscreen ski
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board, this is something for consumer media, not making media. when i think of it as a portable device-- . >> rose: explain that, consuming media, not making media. you mean people that want to do graphic design are to the going to use it. >> almost anything, you want to answer a short e-mail, great. if it is going to get much longer than that, probably not. your kid's night writing a term paper on this keyboard. i think it's portable in the cents that it lives in rooms all over the house for people like me, for people like walt, for people like my kids who are on the the computer way too much, you close the lid on the laptop, right. >> rose: right. >> and you go to the other room and you got this thing that will only do one thing at a time which is entertain you and suck time away. at such a breathtaking rate it is that third place in terms of-- . >> rose: very interesting. you agree with that too, don't you. >> i do agree with that. but we do disa grow a little bit. i say now and i wrote this
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morning that i wouldn't do this-- i wouldn't do heavy long complex documents on this. but i'm somewhere in between. i'm somewhere beyond where david is. i wrote part of that column on this. but i think, i honestly think there's-- we should explain that they are not including on here but selling for $10 each a totally rewritten touch, not mouse driven, word processor, spreadsheet and presentation program. >> did they spend a lot of time in the presentation, they're very serious about it. >> and i spent a fair amount of time testing them. they are certainly not as powerful as a microsoft office or something on your computer whether it is a windows or a mac. an that's why i say if are you doing a thousand column spread sheet i don't think this is what you want. but i think are you going to find students taking notes on this i think are you going to find students writing papers on this. it really all depends on
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whether are you comfortable typing on glass. and unfortunately, whether it is an apple product or a google product or lots of other products, i think even a lot of black berries eventually are going to be typing on glass. and i say unfortunately, it's unfortunate for people who have trouble with that. >> rose: what trouble might they have. >> well, i mean, you know, obviously there are people that strongly, strongly prefer physical keyboards that are touch -- >> he's talking about me, i type like fred flintstone and it's not pretty to watch. >> but i type like fred-- hunt and peck. >> rose: did you have trouble. >> none, none, that is why i don't understand why there is an issue. i found it just easy. >> compared to a netbook, that's not that different from the size of a keyboard. >> i agree. >> some of these netbooks. and minot a fast touch typist but i have watched two during the periods i have had this, sit down and fly on this thing after adjusting. it makes maybe five or ten minutes of adjusting and then they just moved. >> when i -- >> and they were accurate.
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the thing has auto correction too. but it's very personal, david. i think we're not going to-- it's just either are you going to like type on it or are you not. >> they have a keyboard that they give you -- >> they will sell you. >> that they will sell you that works beautifully. >> rose: a regular physical keyboard. >> you plug it in here. >> rose: i found that more difficult because it sits into the thing. >> and also if you have the case on it like david does. >> right. >> a little better. >> here's the thing. it goes that way but then there is also the very-- thing of watch on the airplane there it is. >> rose: exactly. you see the movie now. >> there is fly devils at apple. >> there are-- there is going to be leather ones and whatever. >> and we haven't even talked about the apps which are really going to make this. >> rose: let's talk about apps now. then we will come to some of the reservations people have. their i pad apps which they are making specifically for this. and then you have access to all of the iphone apps.
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>> almost all. >> rose: almost all. >> almost all. okay. and so what is the difference in the ipad apps and those available now. >> well there are two differences. one most people, i think would guess and the other they might not guess. the easy difference is they were written for a smaller screen. so if you launch them on here, and i test dozens of them already, they launch in the middle of this screen. >> rose: right, right. >> in the exact size of the iphone and it looks weird. but they are a 2 x button and suddenly it fills the screen. but there is a much more important difference. their developer tools for the software developers and the media companies or whoever else wants to develop for this, include new features that only work on this that don't work on the iphone or the small touch. like if you are doing your e-mail and you turn it this way, all of a sudden you've got a panel that lists all your messages and a preview on the right so it looks more like the way e-mail
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looks on your pc or your mac. and less like the way it looks on your black berry or iphone. and that team-- wz that's-- . >> rose: that is better isn't it. >> that is better, it carries through on many categories, games, much more elaborate on here, not just bigger because the screen is bigger, but new kinds of controls and menus and things you can do on here. and those are going to be characteristic of the better ipad apps. >> well, i don't think either of us are big gamers but i happened to drop this wean two 13-year-olds. one of them mine. they reminded me of ferral wolves as they just made their way through app after app. but there are grown-up apps, this happens to be zill owe which is a real estate app. >> rose: a great thing. tell about that. >> okay. >> rose: you want to know the price of everything in your neighborhood. >> foresale around here. here is the thing you pull up in front of the house. and you go honey that looks nice. and then you go in there. and you look, you see that
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their decorating tastes. imagine being able to pull up in front of a house while you are house hunting. you are on a 3g connection and you see that it looks nice outside, in fact, the adams family has been living inside that house. and you don't want to go in there. >> you know you can do that on an iphone. >> yeah, but it isn't this kind of presentation. >> here's something completely more frivolous. this is called touch hockey. and you can, kids can play, grown-ups can play for hours. i'm terrible at it. >> you promised we were going to play afterwards. >> rose: all right, here is one of the questions. is this, this ipad a kindl killer? will it eat deeply into the kindl market? >> well, my kindl is bricked the day i got it. it was not a device that i was-- . >> rose: excited about. >> no, it just didn't really do it for me. the idea of pushing and
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waiting for a page. and i want to-- i want advice with the more range of capabilities. i don't want to carry something that is only good at one thing. the book reader on this is probably, i think, the sexiest app on here. to turn pages on here, and you could tell it when steve jobs was showing it around, where you grab the corner of a page. >> rose: look at that. >> and roll it. >> let me point out that that takes, as the tech guy, that takes alot of processing sophistication. >> rose: to be able to do that. >> on a low power chip they made themselves,s this's pretty cool, i think. >> it's really cool. and i want a device that's going to, way, i can do some light work when i'm in the car. and then when the kids act up i want to be able to throw it over my shoulder and say have at it, you guys, and have it be-- do different things for different-- . >> rose: let me come back to kindl. >> there is the book
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shelfness. >> the books you bought are stored. >> so this is a kindl killer, i think this going to sound strange but it depends how you define kindl. if you mean kindl the device. >> if you mean the kindl device, i think this is-- and i have been, i have written favorable reviews of it. i use it almost every day or i used it almost every day until the last few days. and i think this is a better reading experience than that. >> rose: people say two things about that. one they say it is a better reading experience in a room. are you in bed, you want to read. but they also say that if you are in light, it's easier to see the kindl than this. >> if are you in bright sunlight you you might want a dull black and quite screen. >> but there is another kindl. there are two kind e8s. one is the device and one is the service. and amazon which owns kindl has put software, book reading software on the pc, on the mac, on the iphone, on i don't know, some other
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devices, maybe the black berry. and they, their app for the iphone runs on here. so you can get access to their books and their catalogs. and it would not surprise me if amazon put a full blown ipad app with some of the features like apple has on here. so there is going to be not just apple's book store but i predict you will see multiple book stores on here. and you'll have your choice of slightly different reading experiences and different catalogs of different sizes and types. >> rose: here are the other things. the one that the three of us have are only wi-fi capable. >> right. >> rose: they have no 3g. >> right. >> rose: so it does not operate like your iphone does. >> charlie, i know lots of people who live their lives 80% in wi-fi, you know. and they work, their home, starbucks, wherever they happen to hang out. lots of these people are in wi-fi most of the day. so they probably won't mind it.
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if i were going it to buy one of these, i would buy one with 3g just because i would want to be able to use it for e-mail and social networking which are important to me, or web surfing when i'm not in wi-fi. and they've made the 3g part much less onerous than it typically is. first of all, it's about half the price for unlimited 3g data than it is if you buy one of those 3g cards for your laptop. and secondly, there is no contract. you can cancel it at any time without a termination fee. is a month-to-month thing. >> rose: here's a couple of interesting things from steve jobs. this is steve jobs cover of "time" magazine, steven probably did an interview with steve jobs. and jobs reminded him, i guess, that at the product launch he had liberal arts and technology, two street signs. and he said this is where i have always seen apple, at the intersection of the liberal arts and technology.
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>> yeah, i was struck by that too. i had never heard him put it quite that way. i always think of them as being at the intersection of software and hardware. but yeah, in a way, if he thinks that, and he is essentially the soul of apple, then that, -- >> of course there's repositioning, corporate terms going on right now because he's asking to create a gated community and the service custodian of much of popular culture high and low. and so he doesn't want to be seen as a technologist. he spent a lot of time going around your company, my company, other companies to demonstrate that he had a great deal of interest in the future of media and that he felt he was an enabler. and that what he was offering them was a bridge to the future, and not a gal owes. in terms of, you know, him having the relationship with the customer instead of us, i know it makes a lot of people nervous. >> rose: you want to speak to that walter or not. >> no, i mean, i think
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david's right. everything, every ceo, especially a marketing savvy one like steve jobs says you have to look at its business perspective but i think he does think a little bit that way. i never heard it expressed exactly that way by him. but it made perfect sense from the many-- . >> rose: let me take this to the reality. your newspaper the "the wall street journal", your newspaper "the new york times" have been in what they call, i guess, development projects or something like that. in which apple got together with them and helped them develop so that they could use the ipod. what's that about. >> there are all these media companies which in their own horrible crisis and transition and all these things going on which you've discussed in other shows. and they look at these tablets, not just the ipad but the tablets in general as a possible help to them. >> rose: right. >> and so they are working on it. and apple, of course, wants
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big names on here so they're helping. that's pretty-- pretty unsurprising to me. >> rose: this could save the newspaper business, david. >> it goes beyond rhetoric because let's look at the example when the ipad got unveiled and digital book, 9.99, amazon, that's set. the week this got announced, all of a sudden 14.99 is just finement did our content gain twice as much value? our-- i think there are a couple of thing goesing on here. one is it gets you out of the rhetoric of subscriptions and into the rhetoric of applications, right. which is a better word, digital subscriptions we haven't too much luck with. application we have had -- >> pretty good at the "the wall street journal". >> touche, nicely done. >> rose: that's true. >> and you have done wellment but it puts us in the application world. the other thing that it does is you have an incoming cohort of consumers. and if you look at oh, it's "the new york times", what a
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coincidence, it is even-- . >> rose: but look. >> you know, the amount of sort of easy of navigation, the-- is great. in an app world it gives us a lot more opportunities to play around in sort of design terms. it also offers you know, advertises more opportunity. one of the things that concerns me, though, time is doing something, conde nast is doing something, news corp. is doing something. we're all doing something different. there is no common standard. so when mercedes goes to buy an ad, if they go to like the bonie air corporation that owns a lot of enthusiast magazine these are not going to play video. they go to "sports illustrated" they will have a lot of video, right in their ad. there is going to be no common standard. you know how you can take one page ad, on the marketplace and put it in a lot of newspapers, but it in a lot of magazines.
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we're in a very customized world now where each company is going to have to be building out ads for each. >> do you mind if i ask a question because this is much more your area than mine and i'm again busines business-- genuinely curious. on the web there have become standardized ad formats. >> right. >> and so somebody can put an ad in the "the wall street journal" web site or "the new york times" web site. and know that both web sites offer the same size thing and some of the same capabilities and all of that. why would you assume that if this took off in a big way, that those same kinds of standards wouldn't emerge. and that your company and my company which may be rivals wouldn't both want to have that standard unit so the ad agencies would want to buy it. >> i don't think that's what is happening. conde nast used-- time inc. built their own. >> so the ad guys are just going have to adjust, i guess f they want to be on these platforms. maybe they won't want to be.
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>> see here is the thing. is right about the time sort of platform stuff gets worked out there is going to be different devices, your company is building one, news corp. is building a device, a bunch of other people are getting, you know, when google comes flying out the sidelines with the device, i don't think it will be -- >> can i just suggest based on what i know from covering this tech stuff for 18, 19 years, there may be d -- i've seen myself at least eight or nine different devices. in the end, when the dust settles, there are going to be two or three. that's the way it going to be. >> with the common standard. >> i didn't say a common ad standard. i don't know about the ad industry particularly. but there are going to be two or three. >> in ten years of reviewing tech products for "the new york times" i've never seen a product as polarizing as apple's ipad which arrives in u.s. stores on saturday and the european union by the end of april. the device is laughingly absurd goes a typical remark on a tech blog's comments board.
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how can they expect anyone to get serious computer work done without a mouse. this truly is a magical revolution goes another. i can't imagine why anyone would want to go back to using a mouse and keyboard once they have experienced apple's vishary user interface there are some pretty confident critiques of the ipad considering that the authors have never even tried it. in any case there is a pattern to these assessments. the haters tend to be techies. the fans tend to be regular people. does that make sense to you? >> this is what david said this morning. >> no. i would -- >> or do you agree. >> i wouldn't entirely agree with it. one thing, all of those comments he's quoting came out before anyone, any of these comment could actually used it. i don't think are you going it know who will like it and who is not going to like it. for some time. and furthermore, i think it's-- i don't think the world divides so neatly between tech. the group of techies that blog that are self-selected,
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that tweet and blog and make their views known before they've seen the product when they just, you know, watch the intro is a self-selected group and they are worthy of respect. and i do respect them. but they're not necessarily representative of the population. as for quote regular people they're going to have a lot of issues. i know a lot of regular people who make it a rule, for instance to wait until the second version of something. i know a lot, they don't have the money right now to buy something extra even if they might like it. so or they just bought a new laptop so they are not going to buy another new device. it's a little hard. i think is hard to generalize with as basic a separation as that. >> show me the picture of bill and steve. >> sure. >> here's one thing i want to say about this. the ability to share, to hand back and forth what you and i love in the newspaper, sunday morning, we can sit with this and say honey-- did you see, look at these people. they look like a science project, they don't belong together. and you can share if.
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>> rose: look at this. boys and girls. this is at his-- a famous conference in which what is it called. >> d. >> the d conference in which all these famous people come and they talk about technology and interviewed by walt and his partner. here is what is interesting about it. two things. bill gates tried, understood that tablet was going to be a big idea. and tried to interviews it at microsoft. for some reason too early, didn't succeed, correct, so far. >> that's correct. >> rose: so the idea of a tablet has been in the back of the heads of these smart people in technology for a time. >> sure. >> rose: everybody has always understood this could be a game changer if somebody got it right. >> that's exactly right. and my view on what was called the tablet pc which was the microsoft-driven initiative was that they didn't go far enough.
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so in other words, they took windows which was-- which obviously was and still is the dominant operating system for the mouse-driven world of traditional computing, and they enabled it so that with a styleus you could operate it, you could-- it could do handwriting and save your handwriting and even recognize your handwriting and do a whole bunch of things. and by the way, those tablets are still made. they are typically used by companies in vertical application. my view on it, what i remember writing back then is that it didn't go far enough. it tried to take the basic mouse-driven thing in windows and kind of paste on a tablety kind of architecture. and that is my guess about why-- . >> rose: here is my view of it. here is my view of it right here. the difference is steve jobs. and when you say steve jobs you're talking about a team that he knows how to bring together. >> they have a brilliant designer there. >> exactly. >> he came too early on
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andus stood why, who is not exactly in a great place at that time. when he recognized his talent. >> steve jobs understands not just the intersection of technology and liberal arts as we like to say, but he also understands it's often said design. but he understands product. he is a guy that understands a product and what it ought to feel like and what it ought to do. and how it ought to take the next step in to a new dimension. >> part of his gift, i think, is recognizing an inflection point in time. when microsoft came out with the panel, with the tablet computer we were not bathed in wireless everywhere we went. there was not this deep, rich content around every corner. it was sort of hard to figure out why would you end up using that. i think steve jobs has, you know, a very good sense of when the right moment occurs when there is going to be enough content, enough access, so that something
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that displays web content in an easy to surf way is going to be extreme value to a huge whole cohort of people, not just nerds. >> well, i think that those are both good comments. i would say one of the other things that has to be said is he's been willing to take big risks. sometimes when he does things it's a little early, you know. put the cd-rom drive in every mac, and built in sound. i mean this sounds ridiculous but if you are an older person you remember that when pcs were sold they didn't have sound cards in them. but macs did. and they had cds. but he also took out the floppy drive about a year and a half before anyone else did. and so sometimes he can be a little early and for all of his talent and risk taking that we've discussed, i think we need to be careful that we don't know if this is going to be a big hit yet,
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the ipad that we've been discussing. >> we don't know, of course not. but if you had, if you were a betting man would you bet on this or not? >> i would bet there going to be a big initial surge of sales. and yes, i would bet it would be a success. how big a success, i don't know. i don't know that the-- . >> rose: and what is big success. >> well, i mean, you know, how many millions is millions and millions. app sell an extremely, today t is a company that 13 years ago was pretty close to bankruptcy. today it uses a hugely successful company. but it's not because it owns, you know, most of the market share of computers. it doesn't. it is because it innovates things that other people follow. and it has this huge mindshare. and in the case of the iphone and the ipod, it has been much more successful in terms of revenue and process and that kind of stuff than it was for many years with
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the mac. >> i think the execution is not just the technological one. and there are some bugs to this. i don't know if you noticed during the week but you end up in a-- . >> rose: what are the bugs. >> you can, the navigation on the web is somewhat limited. your able to-- you can get backed into a corner, fairly quickly. the only way to, you have to back completely out of some things and thut them down. i think the big part of the execution was on price. what did the microsoft tablet cost, a bunch. >> when it came out t certainly cost more than 499. >> okay so, i am-- i run a family and at a certain point apple sadly will take this back. and i have did to decide whether this fits. if i amortize it over each family member that's going
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to use it and i go on the low end, the 500, 600 one, i think we're probably going to do it. and i'm not just responding to the device. i'm responding to its price as well. and you know, at the announcement they did a lot of bragging about the price performance. they hit their targets on this. remember we are all talking about this thing costing $1,000. and it cost $500-- you know, maybe you don't want the 500 -- >> so his ability to lean on his guys to work with the designers and bring things in, you know, just stick the testimony, i mean really hit it. >> rose: so for all those reasons, david carr thinks the ipad is a big success. he likes most of it. and believes that steve jobs will find a market. >> yes. and will be as large-- i don't buy certain of his assumptions. he says netbooks aren't good
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at anything. i think netbooks, i was just at the south by southwest conference there were a ton of people there. >> rose: i agree with him totally on that. i thought netbooks were never -- >> netbooks are small, cheap windows laptops. >> which have a -- >> and that's fine. and they came along during the recession. when people were looking for -- >> in fairness people like small size, people who are travelers and things like that. but if you notice, you walked into best buy today, would you see half as many netbooks as a year ago. computer companies are very anxious to push people out of netbookss. >> because the margin isn't there. let's talk about what a win would be on this. >> rose: okay. >> there have been various estimates that they maybe do-- move anywhere from 5 to 10 million units right first year. to me, i think it's going to be large because it isn't so much what apple is going to do in terms of marketing. i think the evangelist who leave the store early with
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this as soon as they walk out, coy not walk through my office without people gathering like bees. >> i had the same experience. >> at the don't want to just look at it. they want to get their hands on it. >> i completely agree with what you just said. here is the pattern i think will you see. i think within about a week, ten days, maybe even less, could be less, they will put out one of their famous press releases that says we've sold a million of these. and you got to understand there are a lot of new products. take the motor ola droid which has been a pretty successful phone which verizon put a ton of marketing behind. and i think it sold over a million, i'm almost certain of that. but it didn't do it in 3, 5, 7 days. it took awhile. you it took about as much as the first iphone or first ipod. but since then apple has been able to generating, like the last ipod i think it was three days and they sold a million. i don't know if it will be three days but will you see a release, ten days out, week out, whatever it is, a million. those million people become saleswomen and salesmen and
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evangelist. and they show it off. >> speaking of which, the elevator pitch is never going to be the same. you get on an elevator, you are able to show the guy your whole movie, your whole book. everything. >> or the "the wall street journal", just to even things it up, the "the wall street journal". >> rose: show photographs on it too. >> this illustrates a point that i was making before. this is a much more sophisticated photo program. more like a mac program or a pc program than a photo program. even on a nice, a really nice phone like the iphone, this is much more sophisticated. i can tap one of these elections-- collection of photos and book. you saw how fast that was. this is a very fast device. the screens move very fast. you're not sitting here thinking when is this going to respond. >> it's sick how fast it is. >> rose: something how fast. >> you have a balance. this is-- and this by the way this process. >> i don't get it either. >> i will tell you this processor is made by apple. apple bought a chip company,
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you don't think of them as a chip maker but they bought a chip company a few years ago. and this processor is made by them it is a much less powerful processor by any standard measure than what you could get in even say a 600 dollar pc or $700 pc. but it has been tuned to the software of this device in such a way that it is just wicked fast. this thing runs wicked fast. >> but i mean there will be this advantage, will you have the million sales whenever it is. and then are you going to have a ramp. and i don't predict sales numbers but i think, my guess is that because it's a new category, because people are going to wonder if they want to carry another thing and have to be convinced about using this instead of their laptop, i think the ramp may be slower than we saw for the iphone and some other things, that's all. i don't know how slow. >> rose: fair enough. what don't you like about it. >> i wish it had a weapon -- web
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cam. it is just, you look at it and you say why can't i use this to make video skype calls. and when people are making the list of things they do on their laptop that they would like to do on this, or a certain percentage of people that's important. so i wish it had a web cam. i wish it did multiat that timinging which means that coy do more than one thing at once. now it actually does multiat that timinging but only with apple's own apps. so for instance, 11 and a half hours of videos i was watching, wi-fi was on and e-mail was running in the background and collecting. i would check it every once in a while so, that is multitasking. but third party apps, those 150,000 third party apps and the thousand i pad apps that they hope to have available saturday, those won't multitask so i wish it did that. and i wish it played flash. even though i think that there are ways around flash and there are some of these
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media companies. >> rose: did he not include flash because of some long ago battle with adobe? >> there's bad blood between adobe and apple, there absolutely is, charlie. and i can't imagine that that doesn't play a role in it. if you listen to -- his argument,z. >> i think there is a holy war. >> his argument is it would reduce battery life, it crashes the mac browser more than any other factor i can tell you there are other companies like mozilla which makes firefox and microsoft which not very happy about flash either it is not just apple. but so if you ask me what is missing, what do i wish. i wish it played flash because on the iphone f gi to a web site and there a flash video, and it doesn't, it won't play, well, okay, it's a little screen. i'm not as up set. here it's going to be a bigger hole in the middle of the screen. >> it takes a little bit of the zing when are you ziping across, look what i can do,
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and there is a big black hole in the middle of it. and you go hmm, that isn't-- i mean it is great sh there was a video in that hole. >> but david, i will say this, on the other hand, some sites including, i foe this is true at the journal, for all i know it may be true tow times and other places. >> we're almost done. >> will put out simultaneously a flash version of a video and a version that will run on these devices. >> i think that there are is so much of, when i made my arguments against this being if productivity tool on twitter, people came back and said we wait until the apps comement you don't really know what this device is and what it capable of. and so there is a whole infill of america's most creative minds that will come in behind us. and make it do all sorts of things that i never imagined it would. but for the time being, i'm going to lean back and use it. i'm not going lean forward and tuesday. >> rose: well said, i think that is probably true. last word for you, walt.
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>> i just would repeat what we said at the beginning. i think if this takes off, it you're going to have to take a 20,000 foot view of what it means to do portable computing and you will at the very least be a mix of laptops and tablets. >> rose: how does it fit in your life is the basic question people are going to have to ask. the post interesting thing about it, i think, in the end and why i think it has a really great chance of success is the way it feels and how portable it is and how you can see it in different ways. and because you, it is the rise of applications. the rise of apps have given us an access to a world that we could never have imagined. and you can do it with one simple little thing. you can see all over the worldment you can see inside information about everything. you can know who is in your neighborhood. you can knows what's playing at the theatre. what restaurants are within several blocks. and it's all right here in
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this thing weighs 1.5 pounds. now you could say it's almost in an iphone but it's -- >> or a laptop. >> but you're to the going to take a laptop with you. are you going to take this with you. >> thank you, walt. great to see you. >> great to see you charlie. >> pleasure to have you here. >> an honor to be with mr. carr. >> rose: mr. carr has a factual use of language, does he not. >> yeah, he does also the informed views of walt mossberg and david carr. what is remarkable for me is this. 1.5 pounds, a remarkably clear and beautiful picture. and what you can see, and what you can do, you can go to museums around the world. you can read books. you can play games. you can see newspapers and magazines. and all those applications which do things that we would not ever have imagined possible in a device that's 1.5 pounds. the thing you should do is investigate for yourself and see if it adds to your life, it's something that you
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might not have known you needed but makes your own life more interesting, more satisfying and gives you an exploration of the world that you could never imagine before. thank you for joining us. see you next time. 1w captioning sponsored by rose communications captioned by media access group at wgbh ♪
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